Skims, the brand co-founded by Kim Kardashian, collaborated with Swarovski to launch a jewelry collection specifically designed for bodywear, lingerie, and everyday attire.
The two brands unveiled the promotional photoshoot for the new collection on November 2nd, shot by renowned photographer Mert Alas. American TV star Kim Kardashian, co-founder and Creative Director of Skims, modeled the collection, showcasing a series of sensual outfits adorned with crystal embellishments along the body.
Kim Kardashian stated that the photoshoot aimed to capture a strong artistic allure, highlighting the confidence of each individual.
Inspired by the Millenia line, the Swarovski x Skims collection is meticulously handcrafted, reflecting dazzling brightness and feminine styles. According to Kim Kardashian, the jewelry comes in diverse sizes, harmoniously complementing various outfits such as bodysuits, dresses, and sportswear. Wearers can unleash their creativity by layering the pieces subtly beneath clothing or mixing and matching them with chokers, necklaces, and bracelets.
The collection also introduces a range of versatile everyday designs, crafted from Skims’ signature fabrics, snugly hugging the body and accentuating it with premium crystals
The Swarovski x Skims collection is specifically designed for bodywear, lingerie, and everyday attire.
Kim Kardashian hopes that this collaboration can celebrate the creativity of each individual, enhancing everyday fashion styles with allure. “The jewelry pieces featuring iconic crystal cuts will seamlessly integrate into my favorite Skims outfits. We hope everyone will love and embrace the Swarovski x Skims collection,” she said.
Giovanna Engelbert mentioned that partnering with Skims has been a dream come true for her since taking on the role of Creative Director at Swarovski. “Through this collection, we aim to elevate self-expression, celebrate the beauty of strong, independent women who value personality, embrace life with confidence, and style,” she added.
The collection will debut on November 7th at Swarovski stores worldwide and on the Skims website.
Skims, co-founded by Kim Kardashian and Jens Grede in 2019, offers body-shaping solutions and sets new standards for beauty through lingerie, shapewear, and loungewear. Currently, the products are available on the website and various retailers including Nordstrom, Saks Fifth Avenue, KaDeWe, Brown Thomas, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, and David Jones.
Swarovski, founded in 1895 in Austria, specializes in designing and manufacturing crystal jewelry, Swarovski diamonds, zirconia, accessories, and interior decorations. The brand has 6,600 points of sale spanning over 150 countries, with 16,600 employees. The conglomerate includes several subsidiaries such as Swarovski Optik (optical equipment) and Tyrolit (abrasive materials).
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